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4 Week Certification Training Workshop on

Market Driving Strategies

4 Week Certification Level Skills Training Workshop Dates

26 Sept-7 Oct 2019
(Dubai, UAE)
30 Sept-11 Oct 2019
(New York, USA)
7-18 Oct 2019
(London, UK)
13-24 Oct 2019
(Dubai, UAE)
14-25 Oct 2019
(New York, USA)
28 Oct-8 Nov 2019
(Dubai, UAE)
7-18 Nov 2019
(London, UK)
26 Nov-7 Dec 2019
(Dubai, UAE)
26 Nov-7 Dec 2019
(Kuwait)
26 Nov-7 Dec 2019
(Istanbul, Turkey)
4-15 Dec 2019
(Doha, Qatar)
11-22 Dec 2019
(Kuwait)
18-29 Dec 2019
(Dubai, UAE)
24 Dec 2019-4 Jan 2020
(New York, USA)
26 Dec 2019-5 Jan 2020
(Istanbul)
29 Dec 19-9 Jan 2020
(Dubai, UAE)
31 Dec 19-11 Jan 2020
(London, UK)
5-16 Jan 2020
(Dubai, UAE)
6-17 Jan 2020
(San Francisco, CA, USA)
13-24 Jan 2020
(London, UK)
19-30 Jan 2020
(Dubai, UAE)
26 Jan-6 Feb 2020
(Doha, Qatar)
26 Jan-6 Feb 2020
(Kuwait)
2-13 Feb 2020
(Dubai, UAE)
3-14 Feb 2020
(New York, USA)
10-21 Feb 2020
(San Francisco)
16-27 Feb 2020
(Dubai, UAE)
17-28 Feb 2020
(Orlando, FL, USA)
23 Feb-5 March 2020
(Kuwait)
15-26 Mar 2020
(Dubai, UAE)
16-27 Mar 2020
(Washington DC, USA)
23 Mar-3 April 2020
(Amsterdam)
29 Mar-9 April 2020
(Dubai, UAE)
30 Mar-10 April 2020
(Limassol, Cyprus)
12-23 April 2020
(Dubai, UAE)
13-24 April 2020
(Kuala Lumpur)
20 April-1 May 2020
(Singapore )
26 April- 7 May 2020
(Dubai, UAE)
4-15 May 2020
(New Delhi, India )
4-15 May 2020
( Doha, Qatar)
10-21 May 2020
(Dubai, UAE)
10-21 May 2020
(Kuwait)
18-29 May 2020
(New York, USA)
18-29 May 2020
(San Francisco, CA, USA)
24 May-4 June 2020
(Dubai, UAE)
1-11 June 2020
(Orlando, FL, USA)
1-11 June 2020
(New York, USA)
7-18 June 2020
(Dubai, UAE)
15-26 June 2020
(London, UK)
15-26 June 2020
(Barcelona, Spain)
21 June-2 July 2020
(Dubai, UAE)
22 June-3 July 2020
(Oslo, Norway)
29 June-10 July 2020
(Amsterdam)
5-16 July 2020
(Dubai, UAE)
6-17 July 2020
(Paris, France)
12-23 July 2020
(Doha, Qatar)
19-30 July 2020
(Dubai, UAE)
26 July-6 Aug 2020
(Kuwait)
27 July-7 Aug 2020
(New Delhi, India)
6-17 Aug 2020
(Dubai, UAE)
14-25 Aug 2020
(Singapore)
14-25 Aug 2020
(Kuala Lumpur)
20-31 Aug 2020
(Dubai, UAE)
28 Aug-8 Sept 2020
(New York, USA)
4-15 Sept 2020
(San Francisco, CA, USA)
4-15 Sept 2020
(Houston, USA)
3-14 Sept 2020
(Dubai, UAE)
11-22 Sept 2020
(Orlando, FL, USA)
11-22 Sept 2020
(New York, USA)
17-28 Sept 2020
(Dubai, UAE)
25 Sept-5 Oct 2020
(London, UK)
25 Sept - 5 Oct 2020
(Madrid, Spain)
1-12 Oct 2020
(Dubai, UAE)
2-13 Oct 2020
(Valencia, Spain)
9-20 Oct 2020
(Limassol, Cyprus)
15-26 Oct 2020
(Dubai, UAE)
23 Oct-3 Nov 2020
(Istanbul, Turkey)
23 Oct-3 Nov 2020
(New Delhi)
29 Oct-9 Nov 2020
(Dubai, UAE)
29 Oct-9 Nov 2020
(Doha, Qatar)
5-16 Nov 2020
(Kuwait)
12-23 Nov 2020
(Dubai, UAE)
13-24 Nov 2020
(Houston, USA)
20 Nov-1 Dec 2020
(New York, USA)
26 Nov-7 Dec 2020
(Dubai, UAE)
27 Nov- 8 Dec 2020
(Orlando, FL, USA)
4-15 Dec 2020
(San Francisco, CA, USA)
10-21 Dec 2020
(Dubai, UAE)
11-22 Dec 2020
(San Francisco, USA)
18-29 Dec 2020
(London, UK)
24 Dec 2020-4 Jan 2021
(Dubai, UAE)
31 Dec 2020 -11 Jan 2021
(Paris, France)
31 Dec 2020 -11 Jan 2021
(Limassol, Cyprus)

Useful Links

What is Covered in this Program

Market Driving Strategies is all about Creating Organizational Value through Game Changing Innovations that proactively identify and meet emerging customer needs and proactively provide strategic opportunities and options to the served and un-served customer. Biggest Long Term Value, Margins and other Strategic Benefits have historically been achieved by Market Driving Strategies resulting disruptive products and services. This program provides the participant the knowledge and practical skills to analyse and understand Market Driving Strategies methodology, needs, key success factors, procedures, processes, forms, checklists, controls, feedback, improvements and strategic alignment. It also helps devise strategies for the fulfillment of the Market Driving Strategy knowledge and skill requirements of the job and to effectively manage the participant's Marketing and Business Development unit or organization.

Participant will take away a detailed understanding of the step-by-step methodology for implementing Market Driving Strategies good and Best Benchmarked Practices. This is a very practical competency building program.

Who Should Attend

Marketing, Brand, Strategy, R&D and Business Development Professionals attending the program take away a good multi-discipline understanding of the Market Driving Strategies thinking and methods involved. Program will help executives understand Market Driving Strategies and understand what is required to support such a strategic initiative in their organization. Those new to Market Driving Strategies will become productive quickly by attending this program. The program will also help build a related Knowledge Framework that will help participants identify, understand, classify and remember Market Driving Strategies they may have experienced, heard or read about.

This program can be used to train Market Driving Strategies implementation teams - when a new strategic focus is being initiated or just prior to hiring a consultant to advise the organization on related initiatives and Improvements.

Program Topics & Modules

  1. Market Driving Strategies Short Case Studies relevant to Particular Participant Group
  2. Market Driving vs. Market Driven Strategies
  3. Understanding Purpose, Vision, Mission, Strategy, Strategic Objectives, Strategic Projects, Strategic Plans, Strategic Activities
  4. Innovation through Value Engineering
  5. Value Engineering Analysis to Strategically Defeat Competitors
  6. Value Engineering Analysis to Strategically Deal with Suppliers
  7. Value Engineering Analysis to Strategically Deal with Customers
  8. Value Engineering Analysis to Strategically Deal with New Market Entrants
  9. Value Engineering Analysis to Strategically Deal with New Emerging Disruptive Technologies
  10. Value Engineering Analysis to Strategically Meet & Exceed Customer Expectations
  11. Value Engineering Analysis to Strategically Improve Internal Processes
  12. Value Engineering Analysis to Strategically Create Learning organizations
  13. Strategic Ideas Checklist for Dealing with Competitors including Low Price Competitors
  14. Strategic Ideas Checklist for Dealing with Suppliers
  15. Strategic Ideas Checklist for Dealing with Customers
  16. Strategic Ideas Checklist for Dealing with New Market Entrants
  17. Strategic Ideas Checklist for Dealing with New Disruptive Technologies
  18. Strategic Ideas Checklist for Strategically Meeting & Exceed Customer Expectations
  19. Strategic Ideas Checklist for Strategically Improving Internal Processes
  20. Strategic Ideas Checklist for Strategically Creating a Learning organization
  21. Implementing Market Driving Strategies in Your Business Unit
  22. Management Support Activities for Market Driving Strategic Organization
  23. Human Resources Support for Market Driving Strategic Organization
  24. Processes to Implement to enable Market Driving Strategic Approach
  25. Mapping the Over-the-Horizon Vision Scenarios
  26. Supplementing Existing Marketing with Market Driving Strategies
  27. Conducting Gap Analysis
  28. Motivating the Organization for Market Driving Contribution
  29. Monitoring & Dashboard for Market Driving Strategic Implementation
  30. Workshop 1
  31. Workshop 2
  32. Advanced Topics - More Details on Market Driving Strategic Issues Important for Particular Participant Group (Customization)
  33. Performance Management System to Measure Market Driving Level of Performance in the Above Processes - we will develop the KPIs for the Above Processes
  34. Planning & Implementing a Market Driving Process Knowledge Base to assist future Training, Briefing, Competency Testing and Improving Performance
  35. Your Individualized Action Plan
  36. Program Recommendations