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Audio version brochure
MPR672-1
1 Week Training Program

Public Relations Management Skills

Building Skills & Competencies in

  1. Identifying Public Relations Processes that Assist Strategic Objectives
  2. Identifying PR Stakeholders & Customers
  3. Identifying PR Stakeholder Needs and Expectations
  4. Implementing PR Processes for Strategic Alignment & Customer Focused
www.eurotraining.com/bro/mpr672-1.php

1 Week Training Programs

London
20-24 May 2024
New York
3-7 June 2024
Seattle, USA
17-21 June 2024
New Delhi
1-5 July 2024
Kualalumpur
15-19 July 2024
New Delhi
29 July - 2 Aug 2024
London
12-16 Aug 2024
New York
26-30 Aug 2024
Seattle
9-13 Sept 2024
Istanbul
23-27 Sept 2024
New Delhi
7-11 Oct 2024
Kualalumpur
21-25 Oct 2024
New Delhi
4-8 Nov 2024
London
18-22 Nov 2024
New York
2-6 Dec 2024
Seattle, USA
16-20 Dec 2024
London
30 Dec 2024- 3 Jan 2025
Dubai
6-10 Jan 2025
Kualalumpur
20-24 Jan 2025
Dubai
3-7 Feb 2025
London
17-21 Feb 2025
New York
2-6 March 2025
Seattle, USA
16-20 March 2025
Istanbul
30 March-3 April 2025
New York
13-17 April 2025
Dubai
27 April-1 May 2025
Kualalumpur
11-15 May 2025
London
25-29 May 2025


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What is covered in this Program?

  1. This Training provides the Understanding, Knowledge, Skills and Competencies relating to all the processes and Activities of an organization aimed at building a mutually beneficial relationship with Internal and External Stakeholders. Public Relations plays a part in all Organizational Processes that have an Impact or are of Interest for the Community.

    This program provides the participant a 360 degree Multidiscipline Multi-stakeholder Understanding of Public Relations Day-to-Day Management Processes and Sub-process that may be attached to Organizational Processes. This program is intended for Business Organizations, Not for Profit Organizations and Government Agencies.

    This program will borrow Operational Practices from ISO9000, ISO26000 and more.

    This program will cover Media relations, Community relations, Internal communications, Crisis communications and Public Affairs, Online and Social Media Communications. Program will also discuss: Customer Focused Public Relation Processes; Operations Focused Public Relation Processes; PR Good Management Practices; PR Best Practices; Meaningful PR Performance KPIs; and, Standardization in Public Relations Performance Evaluation & Reporting.
  2. This program provides the Public Relations and Service Department Managers the essential operational skills to create goodwill for your products, services and ideals. It aims to assist you do an effective job of building the Image of your Organization or department.

    This Program discusses the art and techniques for effective public relations (Image Building). Image building is discussed as an essential planned activity: including PR deliverables, Tasks, Resources and Strategy Options. Program will cover: Developing Action Plans, Communication & Implementation, and, monitoring and evaluation of outcomes.

Who Should Attend?

  1. This program is intended for Public Relations Professionals, Communication Professionals and Managers.
  2. This program will also benefit Management Analysts, Senior Marketing Professionals, Professionals Responsible or Impacting Organizational Image, Customer Facing Professionals and Strategic Plan Input Providing Professionals.

Program Content & Modules

Public Relations Management Skills


  1. Big Picture Business Aspects of Public Relations Function
  2. Value Creation by Public Relations & Public Communications
  3. Public Relations Customers & Stakeholders
  4. Regulatory Aspects of Public Relations
  5. Business Processes and Sub-processes for Meeting PR Customer Expectations
  6. Strategic Alignment of Public Relations to Organizational Strategies, Mission, Vision
  7. Developing Meaningful Public Relations Operational Process Performance Standards & KPIs
  8. Implementing the Public Relation Special Projects
  9. Understanding Public Relations Good Practices
  10. Day to Day Media relations Processes & Good Practices
  11. Day to Day Community relations Processes & Good Practices
  12. Day to Day Internal communications Processes & Good Practices
  13. Day to Day Crisis communications Processes & Good Practices
  14. Day to Day Public Affairs Processes & Good Practices
  15. Day to Day Online and Social Media Communication Processes & Good Practices
  16. Developing Action Plans
  17. Communication & Implementation Action Plans
  18. PR Activities & Processes at Stakeholder Events (Press, Community, Investor, Industry, Inhouse)
  19. PR Checklist of Do's and Don'ts for Stakeholder Events (Press, Community, Investor, Industry, Inhouse)
  20. Introduction to Media Skills - Do's and Don'ts
  21. Understanding Public Relations Benchmarked Operational Best Practices
  22. Monitoring & Evaluating Public Relations Operations Performance
  23. Program Recommendations
  24. Outline Public Relations Management Improvement Action Plan

1 Week Training Program

Outcomes & Takeaways

Euro Training has been providing
  1. Knowhow and Technology Transfer to the Participants. Building relevant Understanding, Competencies & Process Knowledge.
  2. Multi-discipline understanding of Program Topics.
    Means that post program when participant takes decisions, related to his work, participant will automatically and subconsciously consider and take into account (as applicable) Internal & External Customer Needs and Expectations, Operational & Strategic Objectives, Regulatory Aspects, Industry Standards, Technology Options, Understand Helpful Modern Tools and Methods, Understand Risks, Actions for Increasing Productivity, Legal & Contractual Aspects, Intellectual Property Aspects, Safety, Security, Audit, Cost Benefit Aspects, Value Engineering Opportunities, Key Performance Indicators, Meaningful Performance Evaluation System, and, Data Analytic Opportunities.
    This type of understanding and habit otherwise develops after years of rich and diverse work experience. (few get this opportunity)
  3. Knowledge Framework outline which will enable the participant to understand and learn the right lessons from his own past, present and future on-the-job experience.
  4. Training that will empower the participant to identify, support and implement improvements in his work area, team, section, department, and organization.
This 1 Week Training Program participant will typically take away...
  1. Program related knowhow, skills, competencies and process knowledge.
    This program will use case studies and benchmarked Good and Best Practices to enhance participant understanding and competencies.
  2. Domain Knowledge and process knowledge.
    The participant will become empowered and should become more Productive, Effective, Efficient, Customer Focused and Strategic Focused.
    At the end of the program, the Participant will prepare a Customized Outline Action Plan which will serve as the roadmap to implement some key improvements in his work area.

Benefits to the Organization Sponsoring Participants to this program

(Benefits made possible by Euro Training's unique, multidiscipline, customer focused, strategic focused, easy to understand and apply training methodology that relies on Industry Good and Best Benchmarked Practices)

Participant Individual Career Benefits

  1. First, and most important benefit, is the positive self-esteem that will come from being able to do your work right first time and meet internal and external customer expectations.
  2. Second, the Program developed Understanding, Skills & Competencies will help you successfully present your professional and Team skills at Job Interviews and Internal Performance Evaluation Reviews.
  3. You gain a clear direction for analyzing, proposing and implementing improvements in his work area.
    The outline action plan you prepare and take away after the program will help you take improvement initiatives and make a positive difference in your performance on the job, team, business unit or organization. This difference after implementation and when added to your resume will make you a prime candidate for career advancement in your own organization or in your next job.
  4. Post program when you take decisions related to your work processes you will automatically consider (as applicable): Internal & External Customer Needs and Expectations, Technology Options, Helpful Tools and Methods, Consider Risks, Mitigate Risks, Take Actions that Increasing Productivity, Consider Legal & Contractual Aspects, Consider Intellectual Property Aspects, Pay attention to Safety and Security, Consider future Audit, Weigh Cost Benefit between options, Be Mindful of Key Performance Indicators (KPIs), Consider how Performance will be evaluated, and, Consider need for and Opportunity to Develop a Decision Support Knowledge Base, .... (and possibly more multi-discipline aspects).

Registration Form

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Optional Fields


Registration Information 1 Week Program

  1. To register: Please send us an official letter confirming registration (on organizational letterhead). Also send us a completed registration form ?electronically fill-able is at- available at http://www.eurotraining.com/etl-reg-1w.doc You can request or registration form by Emailing regn@eurotraining.com and eurotraining@gmail.com
  2. For Program Fee Information Email: fees@eurotraining.com . Fees are Payable by Bank Transfer or Bank Draft. Fee information is also available at: http://www.eurotraining.com/fees.pdf .
  3. Program Fee is
    • 1 week (5 day/30 hrs) Training Program:
      Classroom Training at Dubai, Kuwait, New Delhi, Qatar £4,315 (USD $5,500) per participant.
      At London, US Locations, Europe, Malaysia, Singapore £4,747 (USD $6,050) per participant.
      Online eTraining Fee £2,000 (USD $2,500) per participant.
    and includes Course Materials, Certificate, Refreshments and Lunch (classroom programs). www.eurotraining.com/admin/fees.php)
  4. Accommodation is not included in Program fee. Special rates will be available at venue hotel for the class room training program participants.
  5. Special discount of 10% is offered for participants who pay their fees at least 45 days before start of the program.
  6. Refund will not be considered where the participants cancels his registration less than 3 weeks before start of the program. Alternate nominations will be allowed anytime before program start. In case of exceptional hardship or emergency participant may be allowed to attend at another location.
  7. All participants are required to fill in Participant Information form - on first day of the program. Each program Undergoes Customization to Better Meet Participant Present and Future Career Needs. Please be prepared to let the Instructor/s know about your organization's Special Needs, Interests or Initiatives.
  8. It is always useful for participants to bring their existing problems or case studies, work-process flow charts or job related problems for discussion - consideration will be at sole discretion of the program director/s.
  9. Provisional Registration : You can make a provisional registration request by sending us an email with an official provisionsl registration request this will ensure we will reserve a seat for you for 14 days. After this you have 2 weeks to send us an official registration request. Provisional registration is automatically cancelled at the earlier of (1) 2 weeks after Provisional Confirmation if registration is not confirmed from your side (2) Two weeks before start of the program. We do request you to inform us ASAP you have decided either way. Please note All provisional registrations automatically cancel 2 weeks before program start unless confirmed.
  10. Information required for Provisional Registration: Program Title, Location, Dates, Your Organization Name, Your Email Address, Your FAX No and your Mobile Number.


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