PRS701-2

Designing, Implementing & Managing a Public Relations Department Balanced Scorecard

2 Week Training Workshop

Public Relations Department Balanced Scorecard

·      Designing, Implementing & Managing

·      Good & Best Management Practices

o   Strategy

o   360 degree Multidiscipline Performance

o   KPIs

o   Strategic Initiatives

For Latest Program Schedule

·        http://www.eurotraining.com/pdf/prs701-2.pdf

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·        prs701-2@EuroTraining.com

What is Covered in this Program?

·        This is a step-by-step approach to Understanding, Designing, Implementing & Managing a Public Relations Department Balanced Score Card.

·        Participant will also learn how to incorporate Motivation, Team Work, Customer Focus, Good & Best Practices and Leadership in Public Relations through the Balanced Scorecard Implementation.

Who Should Attend?

·        Those new to the field take away a good multi-discipline understanding of the issues involved in their work. It helps them in becoming productive quickly and in building a knowledge framework that will help them identify, understand, classify and remember on the job learning and experiences.

·        Implementation Teams: This program can be used to train implementation teams - when a new project or initiative is being started in your organization; when a new strategic focus is being initiated; just prior to a consultant being hired to advise the organization

Program Content

1.     What is the Balanced Scorecard?

2.     Why do we need it?

3.     Understanding the Public Relations Processes

4.     Understanding the Strategic Aspects of Public Relations Activities

5.     Understanding Organizational & Customer Needs from the Public Relations Department

6.     Step-by-Step Developing the Balanced Scorecard

7.     Methods for Measuring Performance Against Balance Scorecard

8.     Planning, Organizing & Delegating for BSC Implementation

9.     Communication & Coaching to Make BSC a Success

10.  Resolving Measurement Disputes

11.  Reporting and Publicizing Results

12.  50 Ways to Reward Public Relations Staff

13.  Program Recommendations

14.  Workshop 1

15.  Outline Action Plan to Implement Program Communicated Good and Best Practices

16.  Workshop 2

17.  Advanced Topics - More Details on Some Above Issues Important for Participants (Customized for each Participant Group)

18.  Increasing Productivity through Using Standard Forms, Templates, Checklists to Perform the IP Processes

19.  Performance Management System  to Measure Level of Performance in the Above Processes - we will develop the KPIs for the Above Processes

20.  Planning & Implementing a Departmental/Functional Knowledge Base - For IP Rights and Methods - Key to Achieving Quality Service Performance/Repeatability and Superior Performance in Our Organization

21.  Your Individualized Action Plan for Implementing Good Practices and Best Practices Discussed throughout the Program

22.  Enhanced Program Recommendations

Euro Training Ltd

3422 Old Capitol Trail, #1116, Wilmington, DE 19808, USA

Tel: +1 415 430 5181, +1 415 251 1359

Regn@EuroTraining.com,   EuroTraining@gmail.com

Fax: (US) + 1 650 649 2689

http://www.EuroTraining.com