PRS701-2
Designing,
Implementing & Managing a Public Relations Department Balanced Scorecard
2 Week Training Workshop
Public Relations Department Balanced
Scorecard
·
Designing,
Implementing & Managing
·
Good
& Best Management Practices
o Strategy
o 360 degree
Multidiscipline Performance
o KPIs
o Strategic
Initiatives
For Latest
Program Schedule
·
http://www.eurotraining.com/pdf/prs701-2.pdf
·
http://www.eurotraining.com/sitemap.php
What is Covered in this Program?
·
This is a
step-by-step approach to Understanding, Designing, Implementing & Managing
a Public Relations Department Balanced Score Card.
·
Participant
will also learn how to incorporate Motivation, Team Work, Customer Focus, Good
& Best Practices and Leadership in Public Relations through the Balanced
Scorecard Implementation.
Who Should
Attend?
·
Those new to
the field take away a good multi-discipline understanding of the issues
involved in their work. It helps them in becoming productive quickly and in
building a knowledge framework that will help them identify, understand,
classify and remember on the job learning and experiences.
·
Implementation
Teams: This program can be used to train implementation teams - when a new
project or initiative is being started in your organization; when a new
strategic focus is being initiated; just prior to a consultant being hired to
advise the organization
Program
Content
1. What
is the Balanced Scorecard?
2. Why
do we need it?
3. Understanding
the Public Relations Processes
4. Understanding
the Strategic Aspects of Public Relations Activities
5. Understanding
Organizational & Customer Needs from the Public Relations Department
6. Step-by-Step
Developing the Balanced Scorecard
7. Methods
for Measuring Performance Against Balance Scorecard
8. Planning,
Organizing & Delegating for BSC Implementation
9. Communication
& Coaching to Make BSC a Success
10. Resolving
Measurement Disputes
11. Reporting
and Publicizing Results
12. 50
Ways to Reward Public Relations Staff
13. Program
Recommendations
14. Workshop
1
15. Outline
Action Plan to Implement Program Communicated Good and Best Practices
16. Workshop
2
17. Advanced
Topics - More Details on Some Above Issues Important for Participants
(Customized for each Participant Group)
18. Increasing
Productivity through Using Standard Forms, Templates, Checklists to Perform the
IP Processes
19. Performance
Management System to Measure Level of
Performance in the Above Processes - we will develop the KPIs for the Above
Processes
20. Planning
& Implementing a Departmental/Functional Knowledge Base - For IP Rights and
Methods - Key to Achieving Quality Service Performance/Repeatability and
Superior Performance in Our Organization
21. Your
Individualized Action Plan for Implementing Good Practices and Best Practices
Discussed throughout the Program
22. Enhanced
Program Recommendations
Euro Training Ltd
3422 Old Capitol
Trail, #1116, Wilmington, DE 19808, USA
Tel: +1 415 430 5181,
+1 415 251 1359
Regn@EuroTraining.com, EuroTraining@gmail.com
Fax: (US) + 1 650 649
2689